I help brands, businesses and people turn complexity into clarity to engage effectively.
I'm a multi-disciplinary creative with a wealth of skills, passion and experience across creative direction and execution.
From sole traders and start ups to big brands and global corporations, I've helped businesses shape and deliver great creative that makes an impact on external markets and internal cultures alike.
I'm an advocate for user-centered design, always keeping the audience at the heart of what I do. This means that whether I plan, shape, build, design or even write - I instinctively do it all with empathy and understanding.
Are you a Creative or a Creative Designer?
While design is one of my major specialisms and part of my roots, my breadth of skill spans many different types of creative work as well as both directing and executing creative projects. I therefore prefer the term 'creative'.
What are your favourite types of projects to lead?
I enjoy shaping bigger-picture projects where there are a lot of moving creative parts. I love being able to bring everything together as part of a cohesive experience whether that's a physical event, online campaign, or a digital catch-up series.
Who would your dream client be?
Although I would love to work with clients in certain industries (gaming, film etc), I think my dream client is anyone who truly values creativity and is willing to try something new or different to make an impact in their market or industry.
Do you think passion beats experience?
I think both are important, but I believe having passion to begin with enables creatives to build meaningful experience. I would much rather work with someone passionate who is building their experience up, than someone who has lots of experience and little passion.
In the film 'Taken', Liam Neeson said he had a 'very particular set of skills'. What are some of your top skills beyond creativity?
Empathy, compassion, persuasion, and keeping it real. I'm not sure if I would be able to rescue hostages with just those skills though. Might need to learn some fight moves.
How do you deal with creative block?
Usually by getting away from the desk and going outside. It's like a palette cleanser for the brain!
How do you handle criticism or negative feedback about your work?
I welcome criticism as it can help to shape things for the better. The key thing to focus on is the 'why' behind the criticism. "I don't like the interface because the menu is really cluttered" is useful in reshaping the next iteration. Negative feedback that offers the chance to learn and improve is still a very positive thing.
There is a touch of humour in the way you talk about yourself and your work. Is this risky?
I've spent years conveying voices and stories for businesses, products, executives, directors etc... I figured the least I could do on my own website is honestly portray my own by being myself.